The new Betadine campaign is cleverly crafted to not only appeal to consumers who are aware of anti-bacterial products but also explain and introduce the benefits to a broader, often rural audience.

Agency - Duet
Client - Betadine
Account Director - Asmunandar Jimmy Aputra Saleh
Creative at Large - Mahardian Hakim Lubis
Art Director - Reza Ramadhan
Senior Copy Writer - Putahadi Narachman
Account Exec - Hanny Intania

Indonesian Production - Brightlight Pictures
EP - Dede Iman
Producer - Imam Cakranegara

Australian Production - About Bob
Producer - Tony Ashmore
Producer - Jules Tahan
Director - Matt Wilson
DP - Adam Howden
1st AC - Cameron Gaze
DIT - Corydon Anderson
Grip/Gaffer - Richard Turton
Sound - Andrew Ramage
Best Boy - Jesse Moyes
Art Director - Michael Houston
Make-Up - Natalie Burnley & Margo Orsatti
Transport - Lorette Combe & Julian Duggan

Off-Line - Manimal
On-Line - The Cut Shop
Audio - Eggi